Coffee Evaluation
Curating a quality coffee program is vital to the success of your business and we can help you improve your offerings keep them consistent over time.
Whether you are fairly new to roasting or you have been in the business for years, we are here to provide objective and pertinent information on how to achieve the best results in the cup.
Options include:
- Roast analysis – Send your roasted coffee and we will give our honest opinion.
- Brew recipe creation – Send us your coffee and we will give you the brewing parameters we recommend.
- Ongoing support – Retainer based feedback. Have a World Barista Champion available when you need advisement.

Coffee Evaluation
Curating a quality coffee program is vital to the success of your business and we can help you improve your offerings keep them
Whether you are fairly new to roasting or you have been in the business for years, we are here to provide objective and pertinent information on how to achieve the best results in the cup.
Options include:
- Roast analysis – Send your roasted coffee and we will give our honest opinion.
- Brew recipe creation – Send us your coffee and we will give you the brewing parameters we recommend.
- Ongoing support – Retainer based feedback. Have a World Barista Champion available when you need advisement.
Cafe Tuning
Specially designed for existing cafes, or cafes planning extensively prior to opening. Cafe Tuning takes a look at your operations with the bottom line in mind. Many great cafes have closed their doors because they simply did not know what options could work in their favor.
We will show you numerous ways to improve your profits through efficiency, elimination of waste, and recipe design. Various methods will be analyzed in order to maximize your value from this service. By working together you can be sure that your cafe is running as well as possible.
With proper adoption of the methods we recommend, savings can reach up to $10,000 or more per year depending on the cafe. Coffee preparation techniques and training may be implemented to ensure application of necessary methods.

Cafe Tuning
Specially designed for existing cafes, or cafes planning extensively prior to opening. Cafe Tuning takes a look at your operations with the bottom line in mind. Many great cafes have closed their doors because they simply did not know what options could work in their favor.
We will show you numerous ways to improve your profits through efficiency, elimination of waste, and recipe design. Various methods will be analyzed in order to maximize your value from this service. By working together you can be sure that your cafe is running as well as possible.
With proper adoption of the methods we recommend, savings can reach up to $10,000 or more per year depending on the cafe. Coffee preparation techniques and training may be implemented to ensure application of necessary methods.
Competition training
With over 25 years of combined competition experience, we have a considerable amount of knowledge in the realm of barista competitions. Prior to winning the World Barista Championship, Pete spent 7 years in the US championship circuit, always in the top 10 of the nation, and typically placing in the top 2 rankings. During that time he perfected his details in preparation and presentation building, as well as understanding how to maximize scores for the best placement possible. He has volunteered his time as a United States judge for a total of 4 years, giving him insight into the most up to date and current judging impressions.
Holly began her competition career in 2002 as a competitor before taking on the role of judge. She was actively involved as a sensory, technical, and eventually head judge. She also worked as a coach with multiple competitors, including Pete, for almost a decade before joining Licata Coffee Consultants. She has organized competitors from the back room to the stage and has even worked as a coordinator for the competition events.
Whether you are ready to try your hand at competition for the first time, or simply want to take yourself to the next level we will help you get the most from the competition experience.
We have limited availability for this service each year, so be sure to book training days early.